Trust Equals Long Term Success

The Wise Crack - May-June 2006

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Truth: People often believe they will succeed by making their product or service sound better than it really is. While deceptive selling techniques can improve sales in the short term, it will always come back to haunt you. Tell the truth and people will respect you for it.

Rules: Follow the golden rule and “do to others what you would have them do to you”. If you do this you will find that most people respond positively and those who don’t will not weigh on your conscience.

Understanding: Sometimes people are very unreasonable. Keep your cool and understand that they may just be having a bad day. Unreasonable people give you the opportunity to show you are truly understanding of their concerns. Always try to look at a problem from your customer’s point of view.

Satisfaction: There is nothing more rewarding than satisfying and exceeding the expectations of your customer. Try it!

Trust: You will not always have to have the lowest prices, and regardless of how hard you try you will at times experience a hiccup in the service you offer, but if you tell the Truth, follow the golden Rule, Understand your customer’s concerns, and set a goal of providing total Satisfaction for your customers, you will earn your customer’s Trust.
 

-Brent Deines

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