Social Media and Visual Communication
We live in an age of information overload. It’s estimated that there are over one trillion web pages in existence. Trying to comprehend how much information that is, is like trying to comprehend how big the universe is. As wonderful and convenient as it is to have that much information at our fingertips, we can only consume so much at any given time.
User based photo-centric social media sites are some of the fastest growing sites; Facebook, Twitter, Instagram, and Pinterest, for example. If you use some of these sites to promote your product or service, it’s essential to think of ways to cut through the clutter, and create web content that’s both useful and aesthetically pleasing.
According to research recently released by the Associated Press, most adults have an attention span of about 8 seconds or less. That’s the amount of time you have to catch someone’s eye if you want to get your idea across. It’s as simple as this: if you can’t win your prospects’ attention, you can’t convert them into customers. According to research by marketing software company HubSpot, photos generate 53% more likes and user engagement than the average Facebook or Twitter post. Photos that garner the most attention are ones that evoke a positive emotion. That doesn’t mean you have to post a picture of your childhood dog, unless maybe it’s bring your dog to work day, but think of ways to spark interest. For example, use your smart phone to take before and after pictures of a completed windshield repair from the inside of the car, to show off the new and improved view.
Not every image has to be a photo. Images with overlaid text, illustrations, or screenshots are other forms of visuals that can easily be shared on various social media channels. Recently, Delta Kits posted some of our bridges lined up in the shape of the American Flag for Memorial Day that caught the eye of many visitors to our facebook page. The felt pen company Sharpie also does an excellent job of creating bright visuals on their social media sites.