Many companies support charitable causes. Research shows customers are more loyal to businesses who are socially responsible. But that’s not the real reason to give back. We do it because it’s simply the right thing to do. We are playing our part in trying to make the world a better place.
You don’t have to be a large corporation or spend a lot of money in order to make a difference. All you need is the desire.
Here are some ways to give back in 2017:
Hold a Holiday Food Drive
Give customers a discount on repairs or restorations if they bring unopened non-perishable canned and boxed foods that can be donated to local food banks. This is a fantastic way to help the community, and it requires very little additional tie. You’ll only have to promote it on your social media pages, website and when customers are setting up appointments and set aside a half hour or so just before Christmas to transport the items. Promoting your charitable giving in a meaningful way can give your customers something extra to feel good about when buying from you.
Sponsor a Youth Sports Team
By finding a local team to sponsor, you’ll be able to help with the funds it needs and get publicity in exchange for your support. This is a simple way to help out with a very minimal time investment. Plus, the bonus of all those parents attending games will see your company logo on a bunch of cute t-baller jerseys. It’s a win-win.
Consider “In Kind” Donations
Business owners may be quick to pull out their checkbook when nonprofits call, but you can often reap more business value by giving away your products or services. Boston Brewing Company, maker of San Adams beer, is known for giving free beer to charitable fundraisers throughout New England as well as giving its beer away as prizes in raffles and silent auctions. By handing out its beer instead of cash, the company gets its products in the hands of more people (free advertising) helping create stronger brand awareness. (A federal tax deduction is available on the assessed “fair market value” of the product or service donated, according to IRS rules. Always good to consult with an accountant on how to file charitable donations)
The same concept could be applied to windshield repair or headlight restoration. Local schools and nonprofits always have fundraising and silent auction opportunities throughout the year. Offer up some free repairs and it will not only generate new customers but you’ll also feel good while doing it.
We hope these ideas inspire you to think about how you can pay it forward as a company! And thanks again for allowing us to give back in 2016 and beyond!