Have you ever run a promotion to offer free windshield chip repairs to your customers? Maybe it’s a BOGO (buy one, get one) promotion or a free first repair during a defined time period. Some successful windshield repair companies have run this type of promotion on an annual basis to provide consumer awareness about the services they offer. Good or bad, what are your experiences or thoughts on this type of promotion?
With small business marketing budgets getting crunched faster than a windshield on a rocky road, creativity in advertising and promotion is a must. Charitable and customer appreciation events have the ability to earn customer loyalty, increase referrals, and even spark special interest stories by your local newspaper, TV stations, and radio stations.
We’ve created a thread on the Windshield Repair Forum for you to share your experiences, plans, and other thoughts on this subject. A future issue of The WiseCrack will feature the best of your comments and ideas. We look forward to hearing from you!