For such a simple service, windshield repair is high value and easy to add to an existing operation. According to the National Windshield Repair Association’s Repair of Laminated Auto Glass Standards , windshield repair is defined as “…a permanent process that can be used to repair a laminated windshield.” Here we examine the benefits to both your business and its customers.
Figure 1: Before & after pictures of a Star Break
Before and after image of a star break repaired in a windshield
According to a 2003 article in Auto & Flat Glass Journal, “… one in every seven of these vehicles (on US roads) has repairable windshield damage – which makes windshield damage more common than a flat tire.” A luxury automobile manufacturer that utilizes Delta Kits equipment in all of its North American repair facilities estimated that one in ten US vehicles has repairable windshield damage.
There are over 248 million vehicles on the road today which puts the estimated number of vehicles with repairable windshield damage between 24 and 30 million. With an average price per repair of $55 the total annual market for windshield repair is between $1.3 and $1.6 billion.
With the increase in windshield repair services being advertised on a national basis, more and more people are aware of and seeking a windshield repair instead of having their auto glass replaced. Additionally, many insurance companies will waive the deductible for a windshield repair so the customer has no out of pocket expense.
Windshield repair is a highly profitable service with low up front and marginal costs. The initial investment in recommended equipment includes enough supplies to complete 100 repairs. When resupplying, the cost in supplies for each additional repair averages only $0.97 for a gross margin of 98% based on a single $55 retail repair. The direct labor time it takes to complete a repair is about 15 minutes. Plus, with the unique design of Delta Kits equipment, a repair can be left to sit and continue to work while your employee serves customers, fills out paperwork, or tends to another task.
For such a valuable service, windshield repair is easy to learn and easy to deliver. Technicians can learn the skills necessary through self instruction (each system includes comprehensive training materials) or hands-on training with certified Delta Kits training staff.
Delta Kits equipment is simple by design with little required maintenance. Additionally, Delta Kits provides free technical support via telephone and has free technical videos and articles on their website.
Customer Convenience & Value
A typical windshield replacement service can take several hours and cost hundreds of dollars. Conversely, a repair takes minutes and costs much less. When adding windshield repair to and existing business, customers have the convenience of taking care of multiple items on their To-Do list with one stop at your shop. This convenience allows your business to increase its value to customers.
Additionally, your business will have the opportunity to attract repair only customers and cross sell them on the other services you offer.
Finally, the benefits of windshield repair are easy to articulate to your customers. Windshield repair:
• Restores the structural integrity of the windshield, a critical safety component of any vehicle;
• Retains the original factor seal which avoids leaks;
• Enhances the cosmetic appearance of the windshield;
• Is cost effective and fast;
• And protects the environment by keeping laminated glass out of landfills.
Promotional & Customer Retention Value
Because of the low marginal cost of windshield repair, some businesses offer it as a courtesy service to their best customers or in promotional campaigns to attract new customers.
However you chose to implement windshield repair in your business, it will increase your bottom line and add to the value you provide customers.