During the dark months of winter, many windshield repair businesses see a slump in customers. Don’t sit around, feeling sorry for yourself. Make the choice to grow your business. Shake things up a bit. Use this time to promote your business. As a small business owner, targeting local customers and getting your name out in front of those customers is critical.
Here are 5 ways to reach new customers that don’t cost one cent.
Google My Business
Google My Business is a free service that allows your company to be listed on Google Maps, so that your clients or customers can easily locate you. Business owners can manage the information about their physical location of their business. This means when a potential customer reaches for their smartphone or opens their laptop to search for windshield repair in their area, your business would be listed under the organic web listings as well as in Places. Google usually blends the Google My Business’ page and Maps along with organic results for location specific searches. This is an excellent and free way to create brand awareness.
Yelp is popular online source for reviews, some great and some not so nice. The first thing to do is claim your business page. This will allow you to upload photos, before and after shots are perfect here. Be sure to update your business name, address, phone number, social media links and website and keep them updated. Creating an account with Yelp allows you to respond privately and publicly to customers who have posted reviews about your business.
Bing Places for Business
Raise your online visibility online with Bing Places for Business listing. Bing is Microsoft’s search engine and is used by millions to search for business online. New computers, tablets and mobile devices running Windows OS use Bing as the default search engine. Claim your business and connect with local consumers. You will need to have a Microsoft account to get started.
This app is available on Apple iOS, Android and Windows Phone, making it extremely versatile when it comes to being used. It attracts over 1 billion active users each month and is an excellent place to give people an introduction into what you do and what you have to offer. It doesn’t work for every business, but it’s certainly worth having a presence on as this is certainly going to be one of the major social media channels for years to come.
Chamber of Commerce
Not just a place to post your business but a valuable business tool, too. The Chamber of Commerce lists all of its business by industry and location. This pro-business organization helps small business connect with potential customers. The Chamber has over 25 MM visitors a year which helps drives traffic to your business. Be sure to keep your contact information up to date.