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For such a simple service, windshield repair is high value and easy to add to an existing operation. According to the National Windshield Repair Association’s Repair of Laminated Auto Glass Standards, windshield repair is defined as “…a permanent process that can be used to repair a laminated windshield.” Here we examine the benefits to both your business and its customers.
According to a 2003 article in Auto & Flat Glass Journal, “… one in every seven of these vehicles (on US roads) has repairable windshield damage – which makes windshield damage more common than a flat tire.” A luxury automobile manufacturer that utilizes Delta Kits equipment in all of its North American repair facilities estimated that one in ten US vehicles has repairable windshield damage.
There are over 248 million vehicles on the road today which puts the estimated number of vehicles with repairable windshield damage between 24 and 30 million. With an average price per repair of $55, the total annual market for windshield repair is between $1.3 and $1.6 billion.
There is an increase in windshield repair services advertisements on a national basis. More people are aware of and seeking a windshield repair instead of replacing their auto glass. Additionally, many insurance companies will waive the deductible for a windshield repair so the customer has no out-of-pocket expense.
Especially relevant, windshield repair is a highly profitable service with low upfront and marginal costs. In fact, the initial investment in recommended equipment includes enough supplies to complete 100 repairs. When resupplying, the cost of supplies for each additional repair averages only $0.97. For a gross margin of 98% based on a single $55 retail repair. The direct labor time it takes to complete a repair is about 15 minutes. Plus, with the unique design… Continue Reading