When it comes to headlight restoration, shift your focus from trying to sell your headlight restoration service to solving the customer’s problem. Become the problem solver and sell the solution.
Problem: A customer can’t see at night because their headlights are discolored.
Solution: Remove the discoloration and oxidation from the headlight revealing the clear lens. Ultimately, increasing the headlight reach to increase the safety of the vehicle and its occupants.
Problem: A customer wants to sell their car fast.
Solution: Restoring their headlights will enhance the cosmetic appearance increasing the value of their car.
The best way to sell your headlight restoration service.
It’s still not too late to set some business goals for the new year. This practice has proven to be very beneficial, regardless of the size of your business. Longtime marketing professional Jim Connolly discusses in his marketing blog, the importance of taking a realistic yet optimistic approach to the new year. It starts by first examining last year’s business results and then looking for ways to improve strategies and tactics for the year ahead. He goes on to say that it takes more than just being optimistic that the upcoming year will be a great one; you have to take it a step further and explore new ways to grow.
1. Stop copying your competitors. Really. Stop it.
2. Think big. No, bigger than that.